Project Overview
Anam Dental Clinic is a modern dental healthcare provider offering a full range of dental services in a professional, welcoming environment. To reflect their commitment to excellence, the clinic needed a high-performing website that could showcase their services, build patient trust, and drive appointment bookings. I was tasked with designing and developing the entire website — from layout to deployment — to meet these goals with speed, functionality, and aesthetics.
My Role
I handled the complete website development process, including:
- UI/UX design
- WordPress setup and theme customization
- Service and content architecture
- Mobile responsiveness
- SEO optimization
- Google Maps and contact form integration
- Performance tuning and security hardening
The result is a clean, mobile-friendly, and SEO-ready website that provides visitors with an intuitive and informative experience.
Key Features
✅ Modern Design Language
The site uses a clean, minimalist design with soft colors and dental-themed visuals. The layout is calm, friendly, and professional — reflecting the clinic’s identity. I chose a layout that guides the visitor naturally from introduction to services to the call to action.
✅ Responsive & Mobile Optimized
Given that most visitors come through mobile devices, special attention was given to responsiveness. The site scales beautifully across all screen sizes — from smartphones and tablets to large desktops — ensuring consistency and usability.
✅ Service-Centric Layout
Each service (e.g., root canal, braces, implants) is presented with short, engaging descriptions and imagery. I created a clear hierarchy using custom icons, service thumbnails, and internal linking to keep visitors engaged and informed.
✅ Online Appointment & WhatsApp Integration
A primary goal of the website was to drive bookings. I implemented a clear “Book Appointment” feature using contact forms and WhatsApp integration to allow instant direct messaging, improving patient convenience.
✅ Fast Loading Speed
Using optimized images, caching plugins, and lightweight theme structure, the site delivers high performance with minimal loading time. This boosts both user experience and SEO rankings.
✅ Search Engine Optimization (SEO)
On-page SEO was set up using RankMath. Key services are properly structured with H1–H3 tags, meta titles/descriptions, and schema markup to support local search rankings. Google Maps and local business details were added for better visibility.
✅ Security & Performance
I implemented SSL encryption, security plugins, and anti-spam protection to safeguard the website. Additionally, regular backups and automatic updates were set up to maintain long-term site health.
Technologies Used
- CMS: WordPress
- Theme: Custom child theme (based on Astra/Hello)
- Plugins: Elementor, RankMath SEO, WPForms, WP Fastest Cache, Really Simple SSL
- Integrations: WhatsApp, Google Maps, Schema Markup
- Design Tools: Figma for wireframes, Photoshop for image edits
Client Feedback
“The new website has given our clinic a professional online identity. Patients now find it easier to book appointments and trust our services even before visiting. We’re very happy with the speed, design, and support!”
— Dr. Anam, Founder of Anam Dental Clinic
Challenges & Solutions
Challenge: Designing a dental website that feels both clinical and comforting.
Solution: Used soft blues and whites with professional imagery and minimal clutter. Balanced technical information with simple visuals.
Challenge: Enabling fast booking and communication.
Solution: Integrated both WhatsApp and web forms for quick, mobile-friendly engagement.
Challenge: SEO and local visibility.
Solution: RankMath SEO, local keywords, schema, and map integration for visibility in search results.
Final Outcome
The live website www.anamdental.com stands as a professional, informative, and accessible platform for both new and existing patients. It not only enhances the clinic’s digital presence but also serves as a conversion-focused tool for lead generation and appointment management.
This project showcases my ability to deliver a full-scale website tailored to a specific industry’s needs — from layout and technical execution to marketing-oriented goals.